Ovaltine - ca 1950’s
"Captain Midnight. Brought to you by Ovaltine."
In the early days of TV many popular radio programs from the forties attempted to make the transition to the new medium. One such was Captain Midnight, sponsored by Ovaltine. The program continued the gimmick of having the boys and girls who viewed the program to join the Secret Squadron, which entitled them to the current decoder badge with which they could decode the weekly secret messages. The first eight pictures are from the commercial spots that were part of the program. Richard Webb and Olan Soule would do double duty by presenting the commercial spots.
As seen by the last two pictures The Howdy Doody show was also sponsored by Ovaltine for a time, with Buffalo Bob Smith and Clarabell presenting the commercial spots.