Coke / Coca Cola - ca 1950’s
In the early days of live TV programming commercials were an integral part of the program with program announcers, commercial spokesmen or even the stars themselves plugging the sponsors products.
The Coca Cola Corporation entered the nascent television market rather tentatively, sponsoring Edgar Bergen’s first foray in the medium, followed by their sponsorship of “Coke Time”, a fifteen minute musical variety program that with “The Camel News Caravan” filled out a half hour.
Coca Cola would later help sponsor the “Disneyland” tv series and “The Adventures of Kit Carson” among others. These shots are predominately from the few surviving episodes of the “Coke Time” series with announcer Fred Robbins serving as the commercial spokesman. The spots would often run about two minutes in those days.
The slogans were “Coke Refreshes” and “The Pause that Refreshes”.